We all know that Alpinestars is one of the best manufacturers of powersport protective gear and casual clothing. Their leathers have been worn by multiple MotoGP World Champions and Alpinestars MX gear has become a common scene on the AMA and World Motocross podiums. We know the brand, but where the heck did that name come from?
Stella Alpina. That’s “Alpinestars” translated in its native language of Italian. The Stella Alpina is a mountain flower that grows at a high elevation in the Alps, which happens to be near the area that Alpinestars was created. When you learn that the flower is symbolic for rugged beauty, you can see that Alpinestars is living up to their namesake. All powersports require a certain degree of ruggedness, but to many riders, the act of riding is a beautiful thing. It takes skill and precision to master a rugged terrain.
Another interesting parallel between the brand and the flower is their element of protection. Alpinestars is always on the cutting edge of race protection technology. Their products are trusted by riders because they know that if they go down, they will be protected. The flower, too, is built for protection. It features hairs to protect it from the harsh elements of the higher altitudes of mountains. It is protected from the dry, cold air along with being protected from ultraviolet radiation.
The Stella Alpina is known to be a difficult flower to obtain. In the novel Edelweiss by Berthold Auerbach, he writes “the possession of one is a proof of unusual daring”. Similarly, Alpinestars produces products for people are who are interested in “unusual daring” activities. The people who wear Alpinestars will push the limits to possess their goal in powersports. Getting to the podiums is their form of having possession of the Stella Alpina.
So what’s in a name? Well, it seems that Alpinestars has picked the perfect name. Like the flower, their products thrive in harsh elements and are appealing to the eye. Alpinestars is not only one of the best options for a rider to be protected, but the styling of the products is second to none. Sometimes, a name is just a name, but in this case, it seems Alpinestars means so much more.
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He continues to enjoy learning and sharing about powersports with others in his role as a Web Content Analyst and writer for Dennis Kirk, a role he's been in since 2015. You'll find articles written by Ryan that range from product overviews, how-tos, tech tips, lifestyle articles, and more.
When he's not writing about powersports, Ryan is often enjoying them himself. It doesn't matter if the machine has four wheels, two wheels, or a track, he finds enjoyment in it all.
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