The craftsmanship and quality are excellent. The picture shows a totally smooth surface when actually, the word COBRA is etched into the plate just above the bottom hole. the reason I purchased this plate was to get rid of the existing plate that had lettering and icons on it for a more clean look. I could not just flip the plate over because that backside was not completely finished. The plate looks ok installed. If returning items wasn't such a hassle, I would just do so and look for something that really does have a smooth, clean surface.